LinkedIn Ads Lead Generation Course

Learn How To Generate High-Quality B2B Leads At Scale For Your Company or Your Clients With LinkedIn Ads

LinkedIn lead generation made easy. Learn everything you need to know to start generating high-quality leads for your business by advertising on the world’s largest professional network: all in one course.

If you sell B2B, you can’t afford to ignore LinkedIn. LinkedIn is one of the few places on the Internet where anyone can advertise directly to people who are actively looking for opportunities to do business.

With over 860 million users all over the globe including Fortune 500 CEOs, leading experts, and startup entrepreneurs, your opportunities are limitless.

However, advertising on LinkedIn can be confusing. Worse yet, mistakes can be expensive!

We at Senshi Social manage LinkedIn ad accounts for our clients. We saw a lot of the same issues over and over again and worked to find solutions to them that could be applied to all accounts.

We’ve developed a system for training our LinkedIn ad buyers to help any business generate leads on the platform.

Now, we share our findings with you.

This course was designed to help advertisers make LinkedIn lead ads without making the most common beginner mistakes.

This is what you will get with our LinkedIn course:

Get step-by-step instructions on how to create a lead generation campaign

Learn how to pinpoint your or your client’s perfect prospect with a simple framework

Learn how you can avoid wasting money on the platform

Who Is The Instructor?

Justin Then, CEO and founder of Senshi Social, got into LinkedIn ads in a peculiar fashion. A digital marketer and ad buyer since 2012, he has spent over $10 million USD on a variety of platforms including Facebook and Google. He’s worked with a variety of companies and agencies in nearly every industry.

One day, an agency he was working with asked him for help on a LinkedIn ad account. After learning all he could about the ad platform, he used his marketing and ad buying experience to diagnose a problem with lead cost and quality, resulting in a 50% decrease in lead cost while improving lead responsiveness!

He continued to study the ad platform, learned from experts, and figured out why most companies who try LinkedIn can’t seem to get it to work. After testing his theories with his clients, he decided to turn his knowledge and experience into an easy-to-digest course that anyone can follow to generate leads for their B2B business.

Justin Then

Justin Then, CEO & Founder of Senshi Social

Why Choose Our LinkedIn B2B Lead Generation Course?

It will teach you EXACTLY what you need to do to set up your campaign properly and keep your budget risk low.

NO FLUFF, NO FILLER! This course is 2 hours and 30 minutes of pure information and can be done in an afternoon.

We will hold your hand with a FREE 1-hour consultation call to make sure you can get the leads you want!

LinkedIn Lead Ads: Course Syllabus

  1. Introduction to LinkedIn Ads
  2. Creating Your Ad Account
  1. All About Campaign Groups, Campaigns & Objectives
  2. Choosing Your Target Audience
  3. LinkedIn Targeting Options
  4. Target Audience Attributes In Depth
  5. Matched Audiences & Lookalike Audiences
  6. LinkedIn Ad Formats
  7. Bidding & Optimization
  8. Insight Tag & Conversions
  1. LinkedIn Lead Generation: Offers
  2. LinkedIn Lead Forms
  3. Overview of Ad Creation
  4. What Makes A Good Ad
  5. Ad Creative Recommendations
  6. Making Sponsored InMail Ads (Message & Conversation Ads)
  7. LinkedIn Advertising Policies & Compliance
  1. Testing Campaigns on LinkedIn
  2. Analyzing Campaign Results
  3. Remarketing using LinkedIn Ads
  4. How To Gauge & Improve Lead Quality
  5. Scaling Your Ad Spend

What Kind Of Results Do People Get With Our Methods?

These results came after Justin consulted on the accounts, with the media buyers using the methods learned in the course.

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Senshi Social Lead Gen Campaign (We Use These Techniques For Ourselves!)

We Teach The Lead Generation Technique That Works.

We’re proud that we’ve created a course with absolutely no filler or fluff. The course is straight to the point and is meant to help you create a campaign in the span of an afternoon. But our focus isn’t just on the technical side: you will learn real marketing strategies that we use to generate good leads for our clients.

LinkedIn’s advertising platform has a plethora of options to help businesses meet their business goals, whether they want brand awareness, leads, sales, or are looking for talent to join their team. Our course is meant to help you generate high-quality B2B leads.

If you take this course, you will also get access to several resources that will make generating leads with LinkedIn ads even easier. 


LinkedIn Ads Swipe FIle

If you want to know how to make a good LinkedIn ad, you need to know what real effective LinkedIn ads look like. We’ve spent a fair bit of time scouring the platform for our favorite and longest running ads promoted by companies that know what they’re doing, some of whom were our clients. You can get a collection of our very favorite ads from the platform so you can get some inspiration for where to start!

Get Your Questions Answered Anytime

As a subscriber to the course, you get access to answers to your LinkedIn ads questions that come directly from expertise, rather than just theory.

We’ve been doing this for a while, and we get a lot of the same questions which are covered in the course. But, you might have a specific question, and we promise to do our best to give you an answer.

We’re more reliable than LinkedIn support at least! 

Complete Audience Targeting Worksheet

Taking your “ideal customer” and turning it into parameters for LinkedIn ads can be a lot of work. Luckily, we’ve made it super easy for you to do!

By following our worksheet, you can create accurate audiences made up of people who actually mirror your perfect prospect.

Check Out a Sneak Preview of The LinkedIn Ads Course Below!

FAQs about Our LinkedIn Ads Course

It’s no secret that LinkedIn Ads are expensive. In 2020, it was reported that the average CPC on LinkedIn ads was $5.29 per click, however this varies depending on the audience. Cost per leads vary greatly depending on the type of lead and the industry.

There are a lot of targeting options you can choose from, including:

  • Company size
  • Company industry
  • Job seniority
  • Years of experience
  • Education
  • Member skills
  • Job function (marketing, HR, etc)

…and much more. You also have the option of using Matched Audiences, where you upload your own list of people to be targeted with ads, and Lookalike Audiences, which are cold audiences that have similar features to your chosen list of people.

Our LinkedIn Ads course will teach you how to use these options to create effective target audiences that you can run your ads to. We even include a Customer Avatar worksheet!

Your amount of leads per month will depend entirely on three factors: your offer, your audience, and your budget. The higher your budget, the more leads you will get. The better your offer for the audience, the more leads you will get. Some businesses can get over 100+ leads per month, but this will depend greatly on how much budget you have available.

Almost any B2B business that is allowed to advertise on LinkedIn can find an opportunity to generate leads with their ad platform, however whether or not it’ll work for your business depends on factors such as your offer, your sales process, and what you provide to your customers.

We recommend that clients budget at least $2,000 in ad budget for the first month’s tests. You will need to figure out the right audience, the right creatives, estimated lead costs, and estimated lead quality, and in order to figure that out, you will need relevant audience data that can only be acquired by spending. However, some companies have been able to start seeing results on as little as $20/day.

All you need to do is click the button above and you’ll be taken to a Kajabi checkout.